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SEO for Solopreneurs
Welcome!
Welcome to the Course!
How to Use This Course
First Steps
SEO Basics
How to Think Like Google (3:11)
What Actually Matters for SEO? (3:57)
Common Mistakes to Avoid (2:48)
The Critical Authority Threshold (2:23)
Keyword Research
Simple Effective Keyword Research (8:42)
Auto Generating Keywords (6:54)
Getting Keywords from Competitors (5:04)
Branching Off Our Keywords (3:27)
Keyword Selection & Refinement (8:10)
Creating Content for SEO
Anatomy of a Well-Optimized Article (5:02)
Writing an SEO-First Article (10:24)
Writing an SEO-Second Article (6:29)
Claiming a Searchable Term (2:23)
Climbing the Keyword Ladder (8:00)
Speeding Up Research with Clearscope (5:33)
Building Authority
What is Site Authority? (4:02)
What Not to Do for Authority (5:10)
Link Bait vs. Traffic Generators (11:01)
Leveraging Communities for Outreach (10:56)
Podcasting as Link Building (12:41)
Dead Link Recovery (7:34)
Benefits of YouTube (4:36)
Technical SEO
Technical SEO Basics (2:00)
HTML Basic Requirements (9:20)
Page Speed (9:18)
Site Experience (6:56)
Basic WordPress SEO (6:42)
Basic Webflow SEO (7:58)
Platform Guide: Shopify (16:59)
Platform Guide: Squarespace (7:26)
Tracking & Analytics
What's Worth Tracking? (4:11)
Tracking Backlinks (5:19)
Tracking Bonus Keywords (4:48)
Tracking Target Keywords (4:45)
Tracking Traffic (6:33)
Tracking Conversions (5:45)
Monetization
Monetizing Search Traffic (2:28)
Monetizing with Ads (5:32)
Monetizing with Affiliates (8:07)
Monetizing with Products (2:35)
Creating SEO Focused Products
What is an SEO-First Product? (2:07)
Info Products (3:44)
Courses (4:01)
Apps (2:50)
Physical Goods (3:48)
Creating an SEO-First Product (1:44)
SEO-Second Products (2:11)
SEO Sales Funnels
SEO Sales Funnels Pros and Cons (2:27)
Creating Email Funnels (3:33)
SEO for Retargeting (1:49)
Creating Quiz Funnels (4:20)
Beyond Solopreneur
Hiring Writers (4:57)
Agencies and Freelancers (3:42)
Bonus Content
SEO Workshop 6/25/21 (80:27)
Leveraging Communities for Outreach
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